Doctors and other healthcare professionals may have everything they need except time. After the pandemic, the demand for healthcare services has skyrocketed, with many patients consulting doctors for a variety of lifestyle and communicable ailments. Doctors these days are so flooded with work that it becomes increasingly difficult for them to enhance their services by learning, even if it means saving one of their most precious resources-time.
If you are someone who has a healthcare solution that saves time and effort or has something that could help the doctors treat their patients better, getting an audience with the doctors is sure to be short, succinct, and needs to be tailored to their needs to help them save time. If you need to explain something to them, you will need the help of a video tutorial, especially if you are talking to an international audience.
4 Things to do before making the tutorial
Understand your audience- Are you targeting a specific niche of doctors? What problems do they face and how do they currently solve them? These are some questions you should answer before you even start making your tutorial. After all, you have to make one that suits their requirements.
Be super-specific- For your audience, time is more valuable than money. Most of them would come to you after a tiring day at work or you may have to squeeze a lot of information in a very short timeframe. Your audience doesn’t have time to wait or have irrelevant conversations. These could be medical interns, specialists, super specialists, nurses, or other paramedical staff.
Put yourself in their shoes- Understand what challenges they face daily. For instance, they may be seeing many patients with co-morbidities or have to think on their feet to save people’s lives. Though your tutorial may be confined to a specific niche, you will have to have a deep understanding of the current health trends and ailments that healthcare professionals deal with. Further, you will need to prepare a whole set of Frequently Asked Questions (FAQ) and other counter questions to help your audience realize what they need to know.
Explain how your offering will help them- It doesn’t matter if you’re teaching a new way to diagnose an illness or introducing technology that could aid treatment, you will need to demonstrate for it to make sense to your audience. With this in mind, your tutorial should give a step-by-step process to solve specific challenges or implement a new way to diagnose illnesses with the help of technology. For this, you will need to show a video, as practical implementation in a classroom setting may not work all the time.
6 Steps to create a great healthcare video tutorial
Understand your technical and time constraints- Before anything else, understand the time limits and the technology and software at your disposal for making the video. For instance, which editing software will you use? What file format would you need for the video? What is the time limitation for the video? Before you even start making the video, make sure these questions are answered and accounted for.
Prepare a script and collect all collaterals – First, prepare a list of all topics that you will cover. Besides this, also decide how you will explain these topics. For instance, you may need to shoot video clips, use existing resources or explain the same with animation or other means. Prepare a rough script of whatever you will say and ensure it sticks to the time limit. Besides this, you will also need to get the script translated into other languages for an international audience.
Record the video- Once you are sure of what needs to be explained, record your screen or the medical procedure as per requirement. Make sure your video is taken well with lighting and an appropriate camera. The subject of the video should be highlighted and should usually be the center of attention. The voiceover should be clear and crisp, and all other audio elements should help to highlight the topic.
Get it all together and edit- Based on your script narration, get all your video elements on a single platform. Edit the video well and ensure all the elements come together well with the narration. Also add the script subtitles of other languages into software like Deepword, which will automatically sync the narration according to the time limit with the help of AI. Besides, add a virtual video actor from Deepword that will narrate the script in the language of choice and which will come with the relevant body language as required. Once this is done, make different versions of the video based on languages.
Get it reviewed by a third party- Once the editing and formatting of the video are done, get it checked by a colleague or manager to make sure it works just as required. If they have any suggestions, make the relevant changes, and you are done.
Use it and share it when needed- Now comes the time to use the video. You can use the video as an exclusive informative tool or use it along with you for lectures or other public meetings. Don’t forget to take feedback from the viewers, after all, there may be some aspects of the video-making process that could be improved.
In the end
Video is a very powerful learning tool, especially for medical tutorials. It doesn’t matter whether your target audiences are students or experienced professionals, what matters is that your goal for making the video is met. Dubbed videos with virtual video actors are an added benefit. They give the video a personalized touch that resonates with a global audience.
