Corporate training videos are a great addition to any education program. They are considerably more efficient than text-based training materials and are considerably cheaper and more standard mode of education than classroom-based teaching. With working remotely becoming increasingly common, video-based training is much more important than ever
Training videos save corporate expenses, democratize learning, and allow users to study at their speed. However, information transference via this media is passed or failed since poor video training content is uninteresting and useless.
This post will go through the many forms of corporate training videos. We’ll also go through best practices and order to ensure the accuracy to help you create relevant training films for employees while strengthening their relationship with your business.
What is a corporate training video?
A training video is any film that is used to instruct or educate people/staff on workplace standards and procedures. They are an excellent method of communicating your objectives for your personnel and their duties.
Customer training videos, for example, may educate staff on how to undertake their jobs, how effectively they can handle the customer etc. They may also tell your staff about company rules and how to follow them, such as through a multicultural training video.
Simply explained, a corporate training film is a video that is intended to teach your staff crucial facts related to their job with your company. With corporate training videos, you deliver to workers (both new and current) to help them master a certain technical skill or area of expertise.
Why create training videos
Corporate training films (and their effectiveness) are frequently an important aspect of organizational culture. In a broad sense, the richer the training, the more probable the employees will like their employment.
While there is no evidence to substantiate this, many people describe themself as visual learners. In this respect, they imply that they would rather observe how stuff can be done before attempting it or rather than just simply reading about it.
Tip- Video training must be combined with research-backed teaching concepts to successfully promote learning and behavioral change. This comprises, but is not restricted to, strategies like recasts, recall, purposeful practice, and relearning by doing.
How to create an effective corporate training video?
Establish goals and objectives
Recognize the objective: Before you start creating. Research the broader training approach and the corporate aim. What is the video attempting to accomplish?
Collaborate with your interactive design team to examine the training requirement analysis. This will explain the training video’s objective and how it ties to the larger strategy. It also frequently gives you access to current information that might aid you with the video creation process.
Make certain that the learning aim is clear, simple, and appropriate. Trainees should be aware of the goal before beginning to view the video.
Know your target audience
Find the answer about Who is the training video intended for? Identifying and understanding your target audience is essential for creating a successful training video. Investigate their profiles/demographics to learn more about their typical age, region, ethnicity, background, and work duties. Always consider your audience’s perspective throughout the design process
Plan your video
Now that you’ve determined the learning goals and the training program scope, you can begin planning. This includes comprehending the topic matter, assembling a team, deciding on a video format, and assuring you have the appropriate tools to make your training videos into reality.
A single individual can finish certain training video productions. Others necessitate groups of 5-10 individuals. It all depends on the number of video tutorials and the timetable for fulfillment. Alternatively, as the technology is evolving all this editing and video shooting stuff can be done in just a matter of hours with the help of AI video editing.
Read more about- How AI is changing the video editing industry-
Make a good script
The narrative/script is the heart of each training video. Even if you have amazing images, your video will fail if you don’t have a solid script. Before you begin making your video, spend half of your time developing an original and compelling narrative.
The script serves as a road map to help you construct the perfect video. You may simplify the video-producing process even more by converting the text into a basic story outline. You don’t have to become an expert to make a storyline; a crude drawing including some pictographs would suffice.
- Begin with an overview: An overview, just like in the classroom, is the greatest approach to record your ideas and ensure no crucial material is missing.
- Concentrate: Writing takes a lot of time and concentration. Schedule your time in hour intervals that are entirely committed to crafting your script.
- As you write, say aloud: Decent training video compositions are communicative rather than formal. To begin, speak the procedure aloud.
- Refine your vocabulary: Remove any needless jargon and additional words. Make use of simple phrases that everybody comprehends. Make your sentences shorter. Remember that the purpose of this training film is to inform a large number of individuals. Your statement should be brief, direct, and include only completely accurate phrases.
- Editing, editing, editing: Read over your screenplay again. Reduce the length of your sentences. Allow a team member to change your content from their point of view. It is also beneficial to have the SME edit the content. They frequently provide valuable insight into what speech makes complete sense or what is baffling to the experts.
Tip- Keep in mind that perhaps the narrative is the main important aspect of your tutorial video. You must get this portion right. Look for someone or an organization that has expertise in producing scripts for instructional courses. Just like Deepword.
Recording and editing
Finally, let’s get started! In this stage, you will record, & modify your video tutorials, ensuring that the production technical quality is as good as possible. Excellent production value assists eliminate unwanted boundaries and gives learners more concentration, understanding, trust, & psychological comfort.
Make it a professional
Although training videos are intended for internal use, they should be professional. Poor acting, writing and directing, audio, and lighting will all have a detrimental influence on your aim. Your business training films have an influence that extends beyond simply teaching your personnel. They also have an influence on your company’s corporate image and the emotional attachment your workers feel with it.
Watch this video to make your video more professional– How to overlay video actors in the corner of the screen while adding a background video in DeepWord
Include captions in your video to improve the user experience. You desire your training video to be available to everyone who will ever see it. When audio is unavailable, captioning can be used to relay your message.
Examine the performance of your video
It suffices to say that this is a critical stage in developing an appropriate training strategy for the company. Your media analytics can help you with two things. It will allow you to further personalize employees’ training paths, but it will likewise help you better your overall training plan and maintain your organization competent & professional.
You may go through the video analytics to observe how frequently your learners are engaged with the material. You may also utilize test/quiz scores and trainee questionnaires to round out your evaluation. Make a point of extracting specific action elements from your assessment and incorporating them into your training approach.
If you want assistance in this area, we recommend collaborating with an expert video editing company to develop a learning program that generates and assesses actual behaviors and results.
Now that we’ve gotten everything out of the way, let’s get started..!