It is a proven fact- no one would like to read paragraphs of text. Instead, a video summarizing all the details would be preferred by all. Whether you are reading a blog, a lesson, an article, or any other content, if there’s a video, there are much higher chances of people preferring to view the video online rather than read the text. In fact, studies have shown that people remember 95% of the content when they watch a video as than reading text.
10 ways videos can help you reach your business goals
Gives an immersive experience to your viewers
Highlighting a point becomes easier in personalized video messages. If you want to demonstrate the use of a product, you could make a video showing how to use it, rather than show illustrations and text for the same. Most people would prefer the former as they could relate to it and follow the steps shown in the video.
Less likely to be skipped or ignored
Videos allow viewers to see what is being explained in real-time. With plain text, this isn’t possible. Many people find text boring because of this. Also, videos can be used in conjunction with other content, giving a reason for viewers to check out the other content after viewing the video.
Gets higher click rates over text
Whenever someone looks up something online, they would rather see a video than read a blog, article, or any other content. Even Google prefers to rank informative videos higher in the SERPs as opposed to content that looks bland and uninteresting.
Generates more leads and improves brand image
Videos give an experience that text can never match. They show business prospects what to expect when dealing with you, and how you are better than the best. Besides this, it is also recommended to use video testimonials in your marketing collateral. This is a great way to show what others have accomplished with your services. Such personalized video messages go a great way to help you generate leads and improve your brand’s image.
Greater creative freedom
Marketers and content creators always prefer videos to explain something rather than relying on text. With a video, you can use your imagination and come up with innovative ways to explain things and use animation and graphic design to the optimum.
A better way to communicate personality and tone
A video is a better way to communicate well with business prospects. Nowadays, most businesses use AI video-makers to make videos using a potent mix of animation, graphic designing, explaining, and much more for creating videos that help achieve business goals.
Establishes a human connection with viewers
People trust videos more than they trust other forms of content. For instance, a recipe for apple pie may not have the same impact as a video showing the way you can make the apple pie. No wonder why people now trust YouTube videos more than just plain vanilla text they could easily lookup online.
Better than other marketing mediums
Most of us do not take the text-based promotional emails that flood our inbox seriously. Many of us even ignore all kinds of ads on social media, newspapers, and other mediums. With video content, this is not the case. Video ads have the potential to get the most clicks and relevant leads when it comes to marketing via social media, paid PPC ads, or even organic video views on websites/YouTube.
Helps improve conversion rates
When it comes to promotional emails, those who get
videos in the emails are more likely to watch them than those who read the emails. A study found that almost 98 percent of respondents said they would love to view a promotional video rather than read or see any other sort of content.
Helps improve conversion rates
When it comes to promotional emails, those who get
videos in the emails are more likely to watch them than those who read the emails. A study found that almost 98 percent of respondents said they would love to view a promotional video rather than read or see any other sort of content.
Helps to reach new audiences
These days, people have much shorter attention spans. If they have to choose from reading pages and pages of text to watching a video summarising that text, most would choose the latter. To appeal to various audience sub-sets, you can tweak the video or get a voiceover in various languages
Wrapping Up
There is no doubt video marketing is the next big thing. All businesses, irrespective of size or other differentiating factors, are now using video marketing extensively for reaching their business goals. Yes, creating video content can take more time, money, and effort than other forms of content, but the results pay off.
However, if you are short on time, money, and effort, you could still create a video that fulfills expectations. With the help of AI, Deepword allows you to record or dub videos with people either from your side or even anyone online. For more details, please visit https://www.deepword.co/
